Leveraging Customer Interaction Data in Tough Times Learn Why Data Analysis Is Vital for Success at the eMetrics Marketing Optimization Summit, Oct 17-21, New York, NY

New York, NY (PRWEB) October 13, 2011

From pre-conference workshops like "Roadmap to Online Analytics Success", to a billion dollar case study on getting the most out of digital marketing measurement, the eMetrics Marketing Optimization Summit, produced by Rising Media, in New York City takes business analytics to the next level.

October 17 begins five days of workshops, keynotes, breakouts, clinics, labs and more that will demonstrate how to successfully predict customer behavior, save money and more efficiently market products and services. See the Agenda.

Keynote speakers Thomas H. Davenport, Jim Sterne, Geoff Ramsey, Jeff Jonas, Bob Page, Peter Fader, Erich Marx, Gregory Nathan, Joe Megibow, Shaina Boone and Heath Podvesker join dozens of other industry experts sharing tips, tools and strategies to improve data analysis skills.

Veteran digital analyst and speaker Ross Jenkins, VP of Analytics & Innovation at RAPP New York, says, "Big Data is here to stay and if you are going to tackle it head on, you need an understanding of everything that happens before, during and after every interaction. At the end of the day it's not about delivering a report - it's about using data to differentiate the way we communicate with consumers."

Companies participating in the Marketing Optimization Summit include American Express, AT&T, Best Buy, Capital One, Choice Hotels International, Dell, Deloitte, E*TRADE, eBay, ESPN, Expedia, FedEx, Fidelity Investments, Johnson & Johnson, LexisNexis, MTV Networks, Progressive Insurance, Public Broadcasting Service, QVC, ServiceMaster and Travelers Insurance.

The eMetrics Marketing Optimization Summit is supported by such sponsors as Adobe, ForeSee, TagMan, Celebrus Technologies, Ensighten, Google analytics, iPerceptions, Stratigent, Bizo, clictale, comScore, SAS SiteSpect, sweetspot, UBC Division of Continuing Studies, UC Irvine Extension, Unilytics, MajesticSEO, Mongoose Metrics, iJento, Quantivo, Keystone Solutions, Analytics Pros, CalPont, Digitaria, Insight Rocket, Parker Software, Marchex Call Analytics, Nabler, Shuffle Point, Social Snap, SocialMetrix, ObservePoint, Yahoo! Web Analytics and eClerx.

Upgrade your whole teams skills. The more team members that attend the eMetrics Marketing Optimization Summit, the more the company saves. Each additional attendee from the same company registered at the same time receives an extra $ 200 off the price of their registration. Register today.

The eMetrics Marketing Optimization Summit is co-located with Predictive Analytics World, Text Analytics World, GAUGE, Conversion Conference and Internet Marketing Conference

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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Brushed by the Wand of Success

Any writer who has deposited a check signed by the treasurer of a publication has, at least for that point in time, been brushed by the wand of success. To me, success is relative. It’s that special feeling I get at a particular moment when I feel I’ve made it.

In the beginning, it was all about getting published. Once I did that, I sat back on my newly-found success and waited for the assignments to roll in. I waited and waited and waited. In fact, I ended up waiting for nearly six years. And in all that time, I didn’t publish another piece.

Success is a funny thing. It does things to me, as I’m sure it does to you. I feel a not only a sense of accomplishment but one of euphoria. When I saw my first article in print in a national magazine, Popular Mechanics, I couldn’t believe it. The article looked great. And there was my name in print, as bold as it could be, letting everyone know that I was the writer.

Notice I didn’t say “author.” I reserve that title for those celebrity writers, like Stephen King, Ann Rice, and Norman Mailer, among others, who appear regularly as guests on talk shows like “Charlie Rose” and late-night shows like “Letterman.” I’m just a writer who works hard, the kind that makes up the backbone of the freelance writing industry.

After my initial bout with success, I realized I hadn’t handled it very well. While I managed to get something published, what good did it do me. I had my 15-seconds of fame. What I failed to do was build on that success which stopped me dead in my tracks. What actually happened was what I call a “happy accident”—a good thing that just happens but the chance of repeating it is slim. Some writers go through their whole carriers having happy accidents. I soon learned that I had to take control of my success or I won’t have any others.

I had written an article on building a modern “chuck wagon” box for my hatchback so that could travel across country camping while still eating home-cooked meals. The idea was a practical one, so the magazine's editor thought his readers would benefit from it. However, the subject was far from what I wanted to publish—travel articles about exotic places. It was only remotely related to travel, and the writing wasn’t anything like what I wanted it to be. In essence, this became a dead end piece, an article that couldn’t really help me get anywhere. That’s why I didn’t move on in publishing for six years.

The next big success for me was my first book, a book for teens on solar energy. I learned a lot from that book, but it, again, wasn’t in my field of expertise, just a field of interest. Because it wasn’t about travel or by this time history, but science, I didn’t get anywhere with that project, either. I couldn’t promote the book to publications because it wasn’t what I was writing regularly.

After that bit of success, I began to pay attention more to what I was writing. I focused on several different subject areas and made a point of not writing in others that wouldn’t advance my career.

My next book, called Amish Country, was a big success, and showcased my travel writing skills. The Amish live less than an hour from me, so it was easy to write about them. My future articles and books all moved my career forward, and successes became more frequent. Soon my successes outweighed my failures, and at that point I considered myself a professional freelance writer.

The Keys to My Success

When I’m at a dinner party or other gathering, inevitably someone will ask me what I do for a living. I tell them I’m a writer and immediately they think of Stephen King or some other celebrity writer. No, I’m not one of those, but I have made a living at freelancing for over 26 years, so I must be doing something right.

There are a dozen keys to my success. Any beginning writer, with a little hard work, can achieve what I’ve done by following them.

1. First and foremost, I meet deadlines. It’s become second nature to me after this long. Editors appreciate a writer who works with them and doesn’t cause them to get behind.

2. I write something new every day.  Perhaps its one of my blogs, a book review, an article for a publication, or an article or two for one of my four Web sites. It’s sometimes hard to make enough time to write since I now have to exercise about an hour and a half a day after recent coronary surgery, plus teach writing classes in the evenings.

3. I read as much as I can. The more I read, the better writer I become because I’m influenced by the thoughts and techniques of other writers. But I don’t just read as a reader, I read as a writer, analyzing the text as if I had written it and seeing how I might improve on it.

4. As a writer, I’m constantly making notes. In fact, my desk is flooded with them. Often, I’ve made so many, I lose track. I make To-Do Lists almost daily. If I don’t, I may forget what
needs to be done on what piece.

5. Over the years, I’ve learned to mentally record conversations, visual details, sensory stimuli,  facts—lots of facts. I also record these facts in copious notes that I prepare for each article and book. Notes for the latter often fill an entire file box.

6. To keep myself organized, I’ve learned to clip and file vital information so I can retrieve it later.  This has increased my productivity over the years.

7. Even in this day of e-books and the Internet, I still use my public library from time to time. Some information just hasn’t been digitized. However, I find myself using my local library less and less as technology marches on.

8. And though I love words and their origins, I’m careful not to add vague words, that my readers won’t understand, to my vocabulary.  (See my previous blog on $20 words).

9. I love books and my house shows it. There are books in just about every room. As my writing career has advanced, I’ve amassed a small library of perhaps 500 books on both writing, and the subjects I specialize in—Mexico, travel, and antiques.

10. In order to sell my work consistently, I study the markets for it.  However, today, it has become a challenge to keep up with writing markets. It used to be easy to spot a trend, but things have changed so much and so fast, that today it’s difficult. And while it’s always my goal to be at the right place at the right time, I don’t always hit the mark.

11. Since I began writing books, I’ve had to learn as much as I could about editing, publishing, and marketing. Being more knowledgeable about all facets of my business, I’m a more effective business person.

12. I take my writing seriously and have made an effort to make my family and friends do likewise. It isn’t just a pastime or a passing fancy. I communicate with my readers and now, through social networking, many of them communicate with me.

These keys are what have made me successful, but they won’t necessarily work for every writer.
And while my name may not be a household word, I’m still successful at what I do.