Master the Possibilities

The now-famous phrase, “master the possibilities,” used by Mastercard in its promotional campaigns also applies to freelance writing. But with freelancing it’s less about whipping out your credit card than figuring out how to find markets for your work.

Before you go searching, however, you have to figure out exactly what type of writing you want to do. Are you planning to write articles for publication, either in print or online or both? Or are you more into business writing, preparing press releases, ghost-written articles for trade magazines, and such? While you can work in both directions, it’s better to chose one and stick with it. And while both require the same writing skills, each requires a different mind set.

It used to be that publication was more insular. As a freelancer, you’d send your pieces to publications that might print them and you’d get paid. Today, with the advance of technology, the publishing world has exploded with what seems an endless list of possibilities. Unfortunately, just as there are many more opportunities to get published, so are there many more, especially online,  that don’t pay anything. And you can’t live on those. With the ease of online publishing and self-publishing through e-books, many more would-be writers are finding it easier to get published, even if they have to do it themselves, thus by-passing the hurdles of the traditional route. So competition is fierce.

To begin with, you need to check one of the primary annual market guides—Writer’s Market or Literary Marketplace.

The first on the list, Writer’s Market, published by Writer’s Digest Books, has been around since 1921 and of the three is the least expensive with a list price of about $30. It features over 6,000 listings of newspaper and magazine markets, book publishers, including small presses, playwriting and screenwriting markets, and even those for greeting cards. Each listing gives you the information you need to see if your work will fit. And while there are many markets in which your work will be a good match, there are 10 times as many that it will not. And while the two-and-a-half-inch book has it’s good points, it offers a lot of markets that just don’t pay well or not at all.

Literary Marketplace claims it’s the “ultimate insider’s guide” to the publishing industry. For a whopping $339, it ought to be. It offers 54 sections in which it organizes publishers, agents, advertising agencies, associations, distributors, and events. It features twice the number of listings as Writer’s Market, but concentrates mostly on book publishing. Since its cost is prohibitive, you’ll have to use it at your local library.

Whether you use one or the other or both of these annuals will depend on how well you’re repeatedly tapping certain markets, how good you are at selling spin-off material, and where you wish to focus your publishing efforts each year.

As you progress in your freelancing career, you’ll find more markets that aren’t listed in the above annuals. Publishers of all kinds choose whether they want to be published in them. Many refuse because doing so opens them up to receiving tons of correspondence from too many wannabee writers who have neither the skill or talent to write well. They prefer to be more selective. Also, new technologies create new markets. In the last five years many opportunities have opened up for educational and recreational material for home and school computers.

Because editors play musical chairs and their requirements change regularly, it’s a good idea to use the latest version of each of the annuals. It’s important to know the exact name, spelling, title, etc., of a publication’s editor. If you’re going to impress editors, you must get their names right.

In the case of Writer’s Market, you can check out last year’s edition from the stacks at your library, find what publications look good, and make a list of them, then go back to the library and find those on your list in the latest edition in the reference section and note the changes. Because of the high cost of Literary Marketplace, you’ll have to do all your work on the reference edition at the library.

You can keep up with changes during the year by watching the market columns in Writer's Digest Magazine and The Writer, the only two magazines devoted exclusively to writing. You can also subscribe to the Writer’s Market online and catch up with changes there.

If you've decided on a specialty, you'll subscribe, I'm sure, to the best publications in your chosen field, or track them down regularly wherever you can. If you’re serious about book publishing and not just publishing a book, then reading Publishers Weekly regularly at your local library is a must.

Whether markets appear to be a broadening or a row of locked doors is entirely up to you, your energies, ambitions, and skills as a writer, promoter, and, most importantly, a salesperson.

A Writer’s Library

As a non-fiction writer, I work with facts every day. Today, I have at my disposal a wide range of sources for those facts–library books, e-books, newspaper and magazine clippings, and the Internet to name a few. But nothing is more important than my own personal library, today numbering some 500 books.

During the past week, I was busy directing a group of energetic people at my church who were working to prepare for an annual fall festival that we held this past weekend. A book sale is a small part of that festival. Someone had donated what seemed like a complete collection of books on writing. The person who was organizing the books for sale said these probably wouldn’t sell, and being a writer, would I like to have them. Without hesitation, I said yes. And while I was elated to be receiving such a collection, I was saddened by the thought that a writer had perhaps retired or, even worse, had tried to become one and had given up.

So now these very useful books will be added to my own personal collection of books on writing. And while I may already know a lot of what’s in them, I’ll still use them for reference from time to time.

As a writer in several varied and some related subject areas, I’ve amassed a varied collection of books. For my travel writing, I have a library of guidebooks on all the countries I’ve written about, plus others I’d like to write about. Complementing these are books ones about countries I’ve traveled to or would like to. Add to this books I’ve purchased to help me research travel books I’ve written. Each of my books has a small library all its own.

Then there are my specialties—writing about Mexico and antiques, now expanded to history in general. I’ve gathered a collection of reference books for each of these specialties. For Mexico, my collection features not only guidebooks on various parts of the country but books on its history and culture. My antiques specialty has required me to gather pricing guides, as well as books on individual types of pieces, including those on different kinds and styles of furniture. Added to that are those on ceramics and porcelain, silver, marks, rugs, glassware, etc.

Besides the books for my specialties, I have a rather large collection of books on writing. These include those on how to write various types of proposals, as well as published pieces—articles, short stories, plays, novels, and non-fiction books. The more useful ones sit on shelves by my computer while others occupy another “branch” of my library in my bedroom.

And then there are the books I’ve reviewed and those I read or haven’t gotten to yet. While I prefer to read non-fiction, I have a number of novels and books on short stories from which to choose when the spirit strikes me.

I’m a multifaceted person and as such have other interests. I love to cook, so the “cooking” branch of my library sits on shelves across from my kitchen.  I also love to grow houseplants and gardening in general. This requires me to have a modest collection of books on gardening and growing plants indoors. It takes a bit of specialized knowledge to grow a mini rain forest.

Lastly, the most important books in my library are those I’ve written and those written by writer friends of mine. Nothing boosts my confidence more in slow times than looking at them on the shelf.

The Keys to My Success

When I’m at a dinner party or other gathering, inevitably someone will ask me what I do for a living. I tell them I’m a writer and immediately they think of Stephen King or some other celebrity writer. No, I’m not one of those, but I have made a living at freelancing for over 26 years, so I must be doing something right.

There are a dozen keys to my success. Any beginning writer, with a little hard work, can achieve what I’ve done by following them.

1. First and foremost, I meet deadlines. It’s become second nature to me after this long. Editors appreciate a writer who works with them and doesn’t cause them to get behind.

2. I write something new every day.  Perhaps its one of my blogs, a book review, an article for a publication, or an article or two for one of my four Web sites. It’s sometimes hard to make enough time to write since I now have to exercise about an hour and a half a day after recent coronary surgery, plus teach writing classes in the evenings.

3. I read as much as I can. The more I read, the better writer I become because I’m influenced by the thoughts and techniques of other writers. But I don’t just read as a reader, I read as a writer, analyzing the text as if I had written it and seeing how I might improve on it.

4. As a writer, I’m constantly making notes. In fact, my desk is flooded with them. Often, I’ve made so many, I lose track. I make To-Do Lists almost daily. If I don’t, I may forget what
needs to be done on what piece.

5. Over the years, I’ve learned to mentally record conversations, visual details, sensory stimuli,  facts—lots of facts. I also record these facts in copious notes that I prepare for each article and book. Notes for the latter often fill an entire file box.

6. To keep myself organized, I’ve learned to clip and file vital information so I can retrieve it later.  This has increased my productivity over the years.

7. Even in this day of e-books and the Internet, I still use my public library from time to time. Some information just hasn’t been digitized. However, I find myself using my local library less and less as technology marches on.

8. And though I love words and their origins, I’m careful not to add vague words, that my readers won’t understand, to my vocabulary.  (See my previous blog on $20 words).

9. I love books and my house shows it. There are books in just about every room. As my writing career has advanced, I’ve amassed a small library of perhaps 500 books on both writing, and the subjects I specialize in—Mexico, travel, and antiques.

10. In order to sell my work consistently, I study the markets for it.  However, today, it has become a challenge to keep up with writing markets. It used to be easy to spot a trend, but things have changed so much and so fast, that today it’s difficult. And while it’s always my goal to be at the right place at the right time, I don’t always hit the mark.

11. Since I began writing books, I’ve had to learn as much as I could about editing, publishing, and marketing. Being more knowledgeable about all facets of my business, I’m a more effective business person.

12. I take my writing seriously and have made an effort to make my family and friends do likewise. It isn’t just a pastime or a passing fancy. I communicate with my readers and now, through social networking, many of them communicate with me.

These keys are what have made me successful, but they won’t necessarily work for every writer.
And while my name may not be a household word, I’m still successful at what I do.