Brushed by the Wand of Success

Any writer who has deposited a check signed by the treasurer of a publication has, at least for that point in time, been brushed by the wand of success. To me, success is relative. It’s that special feeling I get at a particular moment when I feel I’ve made it.

In the beginning, it was all about getting published. Once I did that, I sat back on my newly-found success and waited for the assignments to roll in. I waited and waited and waited. In fact, I ended up waiting for nearly six years. And in all that time, I didn’t publish another piece.

Success is a funny thing. It does things to me, as I’m sure it does to you. I feel a not only a sense of accomplishment but one of euphoria. When I saw my first article in print in a national magazine, Popular Mechanics, I couldn’t believe it. The article looked great. And there was my name in print, as bold as it could be, letting everyone know that I was the writer.

Notice I didn’t say “author.” I reserve that title for those celebrity writers, like Stephen King, Ann Rice, and Norman Mailer, among others, who appear regularly as guests on talk shows like “Charlie Rose” and late-night shows like “Letterman.” I’m just a writer who works hard, the kind that makes up the backbone of the freelance writing industry.

After my initial bout with success, I realized I hadn’t handled it very well. While I managed to get something published, what good did it do me. I had my 15-seconds of fame. What I failed to do was build on that success which stopped me dead in my tracks. What actually happened was what I call a “happy accident”—a good thing that just happens but the chance of repeating it is slim. Some writers go through their whole carriers having happy accidents. I soon learned that I had to take control of my success or I won’t have any others.

I had written an article on building a modern “chuck wagon” box for my hatchback so that could travel across country camping while still eating home-cooked meals. The idea was a practical one, so the magazine's editor thought his readers would benefit from it. However, the subject was far from what I wanted to publish—travel articles about exotic places. It was only remotely related to travel, and the writing wasn’t anything like what I wanted it to be. In essence, this became a dead end piece, an article that couldn’t really help me get anywhere. That’s why I didn’t move on in publishing for six years.

The next big success for me was my first book, a book for teens on solar energy. I learned a lot from that book, but it, again, wasn’t in my field of expertise, just a field of interest. Because it wasn’t about travel or by this time history, but science, I didn’t get anywhere with that project, either. I couldn’t promote the book to publications because it wasn’t what I was writing regularly.

After that bit of success, I began to pay attention more to what I was writing. I focused on several different subject areas and made a point of not writing in others that wouldn’t advance my career.

My next book, called Amish Country, was a big success, and showcased my travel writing skills. The Amish live less than an hour from me, so it was easy to write about them. My future articles and books all moved my career forward, and successes became more frequent. Soon my successes outweighed my failures, and at that point I considered myself a professional freelance writer.

Staying Afloat Without a Paddle

As important as the quality of your writing is to freelancing, so should your financial base. Too many beginning writers only daydream about how wonderful it would be to strike out on their own and get paid for their writing. In order to stay afloat while freelancing, especially in the beginning while you’re opening markets and gathering clients, you must have money to pay your bills.

If you’ve ever bought a house, you know how careful you have to inspect it. Once you sign the sales agreement, you’re stuck with it, no matter what problems may arise. The same goes for severing the financial cord to your fill-time job. By doing thorough research and planning carefully, you’ll be able to concentrate on your writing and not have to worry about how you’re going to buy food or pay for heat and fuel for your car.

When I began freelancing, I decided that if I had to work part-time at any point in my freelance career that I would only get a job at something related to what I was doing. I figured that if I working thinking and working with writing or any of the subjects I wrote about then I might also gain some knowledge or insights to help me in my writing. I wrote about travel and tourism, so I worked as a travel agent. I wrote about the Internet and technology, so I learned to design Web sites for small businesses. I even did public relations writing—I got plenty of press releases and learned to write good ones from them.

But the job that has offered me the most opportunities was teaching what I loved to do best—writing. No, I didn’t teach in public school or college. Over the years, I’ve taught continued education courses at a number of colleges and universities as well as community evening schools in my area. I knew that I really couldn’t write all day and all night, so I scheduled my classes during the evening hours. No course is longer than eight weeks and each session runs for two hours. I work as an independent contractor, thus setting my own schedule and creating and writing my own courses. Once a course is “in the bag,” I just have to reap the profits.

The experience I gained teaching writing courses propelled me into an even more lucrative sideline—business writing workshops. I earn more in a 6-hour day doing this than writing two or three articles. But instead of presenting these workshop constantly, I’m selective and only do them occasionally.

Another sideline related to my course work is lecturing. I’ve amassed loads of information on a variety of subjects, as well as photographs of the same. I began assembling these into one-hour lectures that I present at retirement centers and at conferences. Again, once a lecture is all assembled, it’s easy to draw from my inventory and reap the profits.

When, do you ask, do I have time to write? Believe it or not, I have a lot of time because I set my own schedule. All my teaching venues know that if something comes up, I may need to cancel a class and make it up later. All have been very accommodating. Plus, I get all sorts of ideas when teaching others.

My Web design business kicks in when times are slow. It takes a lot to put a good site together, so I take on only one client at a time. The pay is usually worth it.

During the recent economic downturn, my ability to turn a profit with my other ventures has paid off handsomely. All of these ventures come under the umbrella of Bob Brooke Communications, my brand name and the company I created.

The Seven W’s of Freelancing

You’re your own best resource. It all begins with you—who you are, where you live, what you need to survive, what you want out of life, what you believe in, what you know you can accomplish, and what you admit is difficult for you. These are the seven “W’s” of freelancing.

Let’s begin with who you are. Every person—every writer—is unique. Each sees the world in a personal way and interprets it for his or her readers. Everything about you affects the way you write—the environment in which you grew up, your family, your education, your likes and dislikes.

Where you live is equally important. Each region of the country has geographic and cultural differences that influence those who live there. You have been and still are being affected by the geography and climate of your region. Today, to be a successful writer it’s not as important to live in a metropolitan area. But where you live does affect the type of ideas you generate. And your ideas are the foundation of your writing.

Do you know what you need to survive as a writer? This could be better writing skills, better ideas, or better equipment—even money. Are you confident about your writing or do you need someone to tell you its good. It’s important to always work at improving your craft. Study works by your favorite writers and analyze them for the techniques they use. Record your ideas in an “Idea Book,” so that you won’t forget them. And buy the best computer and software you can afford. Remember, you don’t have to buy them new. Used or refurbished units work just fine—plus you don’t have to use the latest and greatest software. Financially, how much will you need to live satisfactorily? Will your writing alone bring in enough for you to live on or will you have to supplement your income. If you have to seek supplemental work, try to find something related to what you’re writing about. Then you’ll increase your knowledge while bringing in extra cash.

Have you given some thought to what you want out of life? The primary goal of beginning writers is to get published. But once you’ve done that, you need to know what you’re going to do next. Create a plan for the future, even if it’s only for six months ahead.

Your personal beliefs will definitely affect what you write. Everyone has personal opinions. Yours will work their way into your writing eventually. No matter whether you write non-fiction or fiction, your opinions will subconsciously seep into your work through topics you choose, themes, even dialogue of fictional characters.

Do you know what you can accomplish, based on your writing skill level? Most writers have no idea what their writing skill level is. Compare your writing to other writers—not the big names but other beginning writers who write about similar topics. Check out books from new writers. You’ll be able to tell immediately if their work is above or below you writing level. As a writer, you should be able to notice really good writing when you read it.

Can you be truthful with yourself and admit what’s difficult for you? People in general don’t like to admit their frailties. Writers aren’t any different. Make a list of your weaknesses–and not just those associated with writing. Once you have them down on paper, you’ll be able to work at making each stronger. You won’t be able to eliminate all of them, but just working at a few of them will make you a better writer and a better person.

Make a list of these seven “W’s” and post it on your bulletin board or your refrigerator. Remind yourself of them every day, and you will succeed.

Can Your Words Change the World?

Many writers don’t realize how their words can change the world. While the average writer may never know the effect of his or her articles, books, or stories, just about all affect their readers in some small way.

As a writer, it’s one job to enhance knowledge and ultimately change the world in which you live and work by publishing a meaningful article on a controversial new topic or by writing a short story or novel that illuminates human frailties. It’s another to affect change.

Early in my career, I wrote an article in a travel trade magazine about Apple Vacations, a travel wholesaler that has since grown by leaps and bounds. A group of people had taken a charter flight with another travel company, which while they were on vacation in the Bahamas, suddenly closed its doors and disconnected its phones, stranding this large group of vacationers. Someone in the office of the travel agent who had booked the charter read my article about Apple Vacations and immediately called them. The representative on the phone connected her to the president of the company who immediately sent one of Apple’s own charter planes to the Bahamas to retrieve the stranded passengers. The travel agency was so overjoyed about the rescue that it switched all of its vacation charter business to Apple Vacations. And I also got a call from Apple’s president thanking me for writing such a good article.

An antique dealer read another of my articles, this one about Parian ware, a less expensive look-alike to marble, and was able to identify a piece in his shop that he had drastically underpriced The information in my article allowed him to make a tidy profit on the piece when he sold it.

The first time your writing affects your reader in a visible way—providing you find out about it—the romance of freelance writing will become clear. When you incorporate the reality of this romance into every thing you write, you’ll begin to realize how rewarding a freelance writing career can be.

But keeping your ego under control is just as important, for success is often fleeting. You may bask in the glow of it for a few minutes, hours, or days, then it’s gone and you have to begin the process once more.

For many writers, the best rewards aren’t monetary, but the satisfaction that perhaps they’ve changed their readers lives for the better.

Avoiding Those Dark Clouds

Dark clouds have descended over my house as thunder rumbles off in the distance. Mother Nature has been doing that a lot lately, keeping my houseplants well watered and lush. But the same thing has happened many times during my freelance career, except the storms are at times less frequent. Freelance writing is a tough business no matter which way you look at it. I’ve had to work hard to succeed in the last 26 years and even harder to make progress. Every time I think I’m well on the way, another obstacle crosses my path. These dark clouds can be daunting and can usually be avoided—although not always.

One of the first of these headaches will be to convince those around you—family, friends, lovers, and yes, even creditors—that you’re really working. Everyone in business for themselves finds themselves in this position. But with freelance writers it’s even harder because much of time a writer spends thinking, which, let’s face it, doesn’t show any physical activity.

Another dark cloud that interferes with many writers’ work is discipline. In this business, it’s imperative to be disciplined. You’ve got to get work done no matter how you feel or how nice it is outside. When it’s a beautiful day, especially in the summer, I take my work outside. I love working on my patio. It’s the ideal place to mull over notes and get my thoughts together. Sure, you can take off whenever you want, but taking off too often doesn’t provide you with money to pay your bills.

To become successful in this business it’s important to have some business acumen. You’ll need to manage your money very carefully and market yourself and your work. Many writers see these as stumbling blocks to their creativity, but both need to work hand-in-hand with it. According to the Small Business Administration, the single biggest reason for failure is a lack of expertise in a chosen field. Second to that comes a lack of understanding of the business side—such things as managing inventory, bookkeeping, understanding what your overhead will be, and managing your cash flow. Unlike a job at which you get paid every week or two, payments will come in sporadically. It’s important to know how to manage your money to make it last.

In the beginning, it may be a struggle to keep going, but eventually you may have the problem of too much work—too many assignments or deadlines. Right when you have several short pieces to complete, your book editor sends you your final galley sheets to be read in just five days! Or right when you plan to enjoy the holidays with your family, a magazine editor calls with a rush assignment that needs to be completed before the New Year. To keep your head straight, you need to set your priorities and make to-do lists—and follow them.

Sometimes, there are even darker clouds on the horizon. During my career, I’ve lost all of my markets at least six times. This happened for a variety of reasons, most of which I can’t begin to fathom. Perhaps my favorite editor left the publication or maybe the publication folded, neither of which I could control. Perhaps the economy takes a nosedive and advertisers stop purchasing ads. Fewer ads equals a thinner magazine, in my case, which results in less editorial and, thus, fewer or no assignments.

This happened in 2001 right after 9/11. Because one of the major areas of my expertise is travel writing, I found myself adrift going into 2002 and have yet to fully recover 10 years later. That one event changed things globally, knocking out many travel markets. But I didn’t let that stop me and turned to other markets I had been cultivating.

And when times get tough, creditors get nasty. To avoid this, I try to stay on top of my bills when times are good so that I have a good record coming into bad times.

One of the most bothersome of those dark clouds are editors who cry on my shoulder that they just can’t pay very much—but want the world. I try not to give in, but sometimes I have to because I need the money. It’s important to judge how much work you’re putting into a project compared to what you’re getting paid. Too many freelance writers work for too little.

Another headache that writers have to deal with today is keeping their office equipment in good running order. Computers are great at increasing productivity until they break down. Most writers know little of the workings of their computer and have to trust other people to fix them which can often be an expensive process.

Lastly, the fast-changing world of communications and the many new outlets for it have changed publishing substantially, making it hard to adjust to competitive conditions. The secret is to evaluate those changes and cope with them. But with the speed of things today, that’s not always possible.



    

The Best Job on Earth

Whenever I’m at a dinner or a party, inevitably someone will come up to me and ask what I do. I tell them I’m a freelance writer. Then they either ask me where I’m published or what it’s like to be in business for myself. The first question is relatively easy to answer. I dazzle them with a long string of publications, most of which they’ve never heard of. But the second question is a bit more tricky because most people work for someone else. Even my closest friends often have a hard time understanding how I manage to live on so little money. Yes, folks, the truth is that the majority of freelance writers aren’t paid all that much for their work. Do I love to write? Yes. Do I love to eat? Even more than I love to write.

So where did the term “freelance” come from? Historians believe that Sir Walter Scott coined the phrase to refer to itinerant knights who traveled about the countryside, equipped with their own lances and sold their skills to anyone who would pay them. And since the term originated in his works about kings and knights and damsels in distress, it has acquired a romantic connotation.

And to this day, it has retained those same romantic notions, albeit to the detriment of many a would-be writer.

The truth is that freelance writing offers more flexibility in work and lifestyle than most other occupations, as well as a great sense of satisfaction (when my belly is full). From an outsider’s point of view, freelancing seems the best of all worlds—the best job on Earth. Most likely some, if not all, of these outsiders get up at an ungodly hour to brave a bumper-to-bumper commute on a jammed highway or equally crowded train, then spend eight more hours sitting behind a desk in a cubicle. They see freedom from all this drudgery as a form of liberty and power. But as the grass is always greener on the other side, they don’t see the discipline necessary to accomplish that freedom.

Some of the reasons I love freelancing include getting up later, working at home on bad winter days when everyone else has to fight the weather, knocking off early if I’m too tired, and going grocery shopping when everyone else is at work. Notice, I didn’t say anything about writing.

But there are reasons I love freelancing for writing’s sake. The first and foremost is that I can generate my own ideas and develop them the way I want. Second, I can work at my own pace, except when I’m on deadline. Third, I get continuing credit and recognition for my work as long as it’s in the hands of readers. Fourth, I have only a five-minute commute to my office, from bedroom through the den to my office—with no traffic jams—thus saving me precious hours during the workday. Fifth, I can set my own priorities. In fact, that’s one of the most important facets of freelancing for me, being able to prioritize my work. Sixth, I can get paid for my work multiple times, depending on how I use the information I gather through research. Seventh, I’m constantly meeting new people and learning new things. Eight, since my schedule is open, I can take advantage of opportunities and events that others might not be able to because of their jobs. And lastly, I can develop my work the way I want and gain great satisfaction that I did it myself.

Staying Afloat in Today’s Market

With the economy the way it is today, it’s become harder and harder for freelancers, like myself, to stay afloat. The age-old doggie paddle just won’t work anymore. Sure, by kicking your feet you’ll keep your head above water, but little else.

So what can you do to make sure the Big Bad Wolf doesn’t come knocking at your door. The answer is diversify. Regular businesses learned this long ago, so it’s time that you as a writer learn it, too.

Before you cut the cord to a full-time job and seek work as a freelancer, you need to figure out what kind of financial base you have from which to operate your freelance business. Yes, that’s right, I said “business.” Every business has some sort of backup plan for tough times, and you should, too.  Thoroughly do your homework so that you’ll have the confidence to know about the writing markets before you begin.

I started out slowly, writing on Sunday afternoons. Then as I got better and got some assignments, I worked at night after teaching school all day. Soon I was writing as much as I was teaching. But I really didn’t do enough research, so when I did quit teaching, I didn’t have much to fall back on.

I decided that if I was going to do this, I would see work in areas that used the knowledge I had gained from the subjects I wrote about. I began teaching continuing education classes about travel destinations—I was an aspiring travel writer—at a local community college. This led to teaching writing classes. After all, I was both a writer and a good teacher, so why not combine the two.
But I still wasn’t making enough.

I sought out a part-time  job at a travel agency since I did know a lot about travel and world destinations. That gave me a regular paycheck with enough time to continue writing. Eventually, I got a full-time job at a better agency while still writing. But that put me back in the same position I was in as a school teacher with one exception. I had learned a lot about the travel industry working in these agencies and this gave me the knowledge and experience to write for travel trade magazines. Once I started doing that, the assignments kept coming in. By the time I had moved to a third agency, I knew I was in a rut. So one day I quit.

But now I had travel trade assignments and articles published weekly in five local newspapers. Plus I was teaching more continuing education classes in the evenings which left my days free to fulfill my assignments. I was on my way to freelance success.

Today, my company, Bob Brooke Communications, encompasses several different areas. Besides writing articles and books, I also have a fairly packed continuing education course schedule. My interest in photography led me to learn as much as I could about digital photography and now I teach that at several locations several times a year. I have also developed a modest lecture circuit which pays well for the time involved. To get material for lectures, I use the information I gather for articles on various subjects and combined with my photography, turn them into lectures.
But to fill in the voids left when writing markets go astray, I began designing Web sites, mostly for small businesses. I began with my own site, then developed three more informational sites. I’ve designed over 25 sites to date. These I do occasionally, but the pay is good enough to tide me over.

So if you have to seek out other work, make sure it’s related to what you write or that you can learn information that will be useful in your writing. My continuing education courses and lectures are all based on what I write. My technical expertise, which I developed solving my own computer problems and designing my own site over the years, has helped me tremendously in my web design work.

Remember, don’t work at anything that will take away from your writing. Work only at jobs that complement it–if you have to seek outside work at all.